Beyou

Beyou Brand Identity

I designed the brand Identity for UK's newest health food brand, Beyou. Aiming to disrupt the social media scene through influencer marketing, Beyou had to be captivating, exciting and fun, while also feeling aspirational to young women aged 18-25. To reflect this, I approached the visual identity from the standpoint of 'Instagramability', creating a vibrant and punchy brand design with the viral appeal to standout on short form content platforms such as Tiktok and Instagram Reels.

Client

Personal

Services

Visual Identity Design

Industries

Nutritional

Date

2022

The goal was to introduce expressive patterns and bold typography into a fun, exciting narrative, reflecting bursts of flavour. The tone of voice also had to feel relatable, so to reflect this, I formed the tagline "For when you've got enough on your plate", a double-meaning play on words, referencing the busy lifestyle of the target consumer, while also positioning as the plateless solution to nutrition on the go.