Softcat

At Yellow Fish Agency, I was tasked with designing a legacy event identity for Softcat's annual Kick Off, including the 2024 event and future iterations. Softcat sought an identity and style guide that reflected the company's fun and dynamic nature. To meet this need, I developed a vibrant and adaptable visual system, including a distinctive pattern style, a cohesive color palette, and versatile logo marks. This dynamic and bold identity ensures consistency across a wide variety of digital and print contexts, engaging Softcat's spirited culture.